Thursday, 9 March 2017

LIVE PROJECT : COS #2

TUESDAY 7th MARCH:

This was the first of many design sessions that was included within this unit.  To start off the session we were breifed in class, and were introduced to our visiting tutor; Veronica, who was assisting us in this live project with her expertise.  With her past work experience being in trend forecasting and future colour trends, I found it incredibly interesting learning about her specialisms in the fashion industry, and I look forward to her working alongside ourselves.

As a class we discussed and thought about the importance of trends and colours - assessing how it works in the industry, especially in relation to COS.  Veronica explained that she believes and follows in three sub-catergories within trend forecasting, which we should majorly consider when thinking about starting our design process, and how these 3 catergories may help influence a creative collection;


AGE
Target market is an obvious thought when researching a brand or creating a collection.  We all know that COS themselves have a very distinctive consumer who shops in their store, who has a particular outlook on life and who has a certain lifestyle.  However, with the increase in emerging generations and tribes, could this consumer profile begin to change, depending on todays ever-evolving society?  Veronica briefly spoke about the 'growing older' generation and how they are often overlooked as a consumer, yet they have a huge spending power.  With icons such as Iris Apfel and Nick Wooster making their mark in the industry - is age nothing but a number??


ECO
I think that this quote is very true to the outlook on todays fashion industry. Knowing that the industry is one of the worlds largest polluters, in recent years it has become incredibly popular, and even fashionable to produce, sell and buy eco-friendly products.  Whether that ranges from naturally dyed fabrics, to sustainably sourced materials or specially designed garments using technological advantages such as Lectra, and lay-planning software.  But what is my stand point for this project?  I recently discovered that COS aim to have an 80% efficiency when cutting out their fabrics for garments, so there is minimal wastage.  In recent projects I have managed to meet this standard ;creating outfits that hit 70-85% efficiency levels.  However, for this project I would ideally like to increase this efficiency to as high as possible (90% and above), and potentially even produce garments that are zero waste.  Therefore I will have to ensure that every bit of the fabric is utilised in the production of the garment.  I plan to research more into designers who already implement this creating cutting technique in their work; such as Holly McQuillan and David Telfer, to explore and learn about methods and ideas of how to achieve this innovative way of pattern cutting. I also plan to use the Lectra system to organise my lay plans (Marker Manager) which will aid in the calculation of fabric efficiency.

DISRUPTIVE THINKING
This is about bringing something new to what COS currently create. To challenge the 'norm' it needs to be understood that the next 30 years will be fundamentally different in comparison to the 30 years that has just past. Veronica discussed that there could be 4 big things that will alter what already exists and what will help influence fashion and society...
1. Rise of the merging markets
2. Urban population growing at a phenomenal rate - 9 x city of Milan a year 
3. Industrial revolution
4. The pace of technology 


SO.. WHAT IS MY STAND?
- Do more with less : zero waste pattern cutting, minimal seams, small and effective detailing
- Genderless clothing : menswear and womenswear, can be masculine, can be feminine
- Finding an influence what we may not necessarily pay attention to but is shaping society?